JOE CASSIDY
Joe Cassidy's career as a singer, songwriter, producer, composer and front-man spans almost three decades. Signed to a major label at the age of 15, Cassidy moved from Belfast to Manchester, London, and Chicago—finally landing in Los Angeles in 2007. Cassidy's career is a study in duality: his projects have been picked up by hot indie labels Rough Trade and H.ark!—and major giants Arista/ BMG, Hit It!/ Tommy Boy, Dedicated/ BMG, RCA, and Universal. Cassidy has written scores for string quartets made up of members of the Liverpool Symphony and the Chicago Lyric Orchestra—and for films like "Bettie Page Uncensored", "Stan" and the upcoming "Hollywood". Cassidy also worked on the 2011 Sundance Grand Jury Prize Winner "We Live In Public" and the 2011 Emmy winning documentary "Hold At All Costs".
His band Butterfly Child is known for its symphonic love songs; his band Assassins is known for its electro-pop dance tracks—both have devoted fan bases. And he uses his recording studio to produce labors of love with musician friends—as well as remixes for the likes of Ludacris, Kid Rock, and R.Kelly. Cassidy even had the honor of producing song writing legend Jimmy Webb with Glen Campbell in the room.
He has performed across the USA and Europe including Lollapalooza and has supported New Order, Muse and Duran Duran to name but a few.
Oh, and it's there—in a bucolic home in Silver Lake—that Cassidy composes and records national commercials, spots which incorporate his lush pop sensibility and deep-seated sense of cool into ads for some of the country's most legendary brands.
"I usually work with people who have a very open mind about what they are looking to achieve with a song, an arrangement or the type of production necessary. Artists or clients who are not "boxed in" to a genre are the ones I usually find knocking at my door," Cassidy says. Perhaps Cassidy demonstrates success across genres and continents because of what Rolling Stone called "his mastery of the simple pop song." At the heart of every one of his compositions is a melody infused with deeply satisfying musical—and narrative—resolution. As Pitchfork said of Cassidy's style, "If you've ever been drunk in a pub, staring at someone beautiful, just watching them move, in a blur, this was probably the music in your head."
Cassidy's new Butterfly Child album "Futures" is to be released by Dell'Orso/ SRD in 2015.
SHEPARD FAIREY
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MERRITT LEAR
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JOHN GOFF
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